Cambridge, United Kingdom

Business with Marketing

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: BSc
Kind of studies: full-time studies
Bachelor of Science (BSc)
University website: www.anglia.ac.uk
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Business
I never can make out how it is that a knight-errant does not expect to be paid for his trouble, but a peddler-errant always does.
John Ruskin, The Crown of Wild Olive: Three Lectures on Work, Traffic, War (1866), p. 127.
Business
Everybody knows by now, all businessmen are completely full of shit; just the worst kind of low-life, criminal, cocksuckers you could ever wanna' run into – a fuckin' piece of shit businessman. And the proof of it, the proof of it is, they don't even trust each other. They don't trust one another. When a business man sits down to negotiate a deal, the first thing he does is to automatically assume that the other guy is a complete lying prick who's trying to fuck him outta his money. So he's gotta do everything he can to fuck the other guy a little bit faster and a little bit harder. And he's gotta do it with a big smile on his face. You know that big, bullshit businessman smile? And if you're a customer – Whoah! – that's when you get the really big smile. Customer always gets that really big smile, as the businessman carefully positions himself directly behind the customer, and unzips his pants, and proceeds to service...the...account. 'I am servicing this account. This customer needs service.' Now you know what they mean. Now you know what they mean when they say, 'We specialize in customer service.' Whoever coined the phrase 'let the buyer beware' was probably bleeding from the asshole. That's business.
George Carlin, You Are All Diseased (1999)
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
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