Theory of Marketing

During the period that began with classical Greece and ended with late pagan antiquity, philosophy was more than merely a theoretical discipline. Even when Aristotle identified philosophy with "theory," his purpose is to argue ... that a life of theoretical activity, the life of philosophy, was the best life that human beings could lead.

Philosophical theories or ideas, as points of view, instruments of criticism, may help us to gather up what might otherwise pass unregarded by us. “Philosophy is the microscope of thought.” The theory or idea or system which requires of us the sacrifice of any part of this experience, in consideration of some interest into which we cannot enter, or some abstract theory we have not identified with ourselves, or what is only conventional, has no real claim upon us.

Society drives people crazy with lust and calls it advertising.