Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory.
Sociology
Sociology is the scientific study of society, including patterns of social relationships, social interaction, and culture. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order, acceptance, and change or social evolution. Many sociologists aim to conduct research that may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro-sociology level of individual agency and interaction to the macro level of systems and the social structure.
Sociology
The critique of Parsons exploded sociological theory into a thousand glittering but laughably parochial fragments of nano-theories. The contemporary culture of sociology is to treat social theory as set of personal expressions of literati and pseudo-philosophers. Surveying contemporary sociological theory is like going to the art museum. There we see lots of brilliant works, each the product of an artist's imagination. Certainly there is no attempt by artists to form a unified aesthetic vision. Nor should there be. But science is not art. A science becomes mature when the efforts of all researchers are coordinated by an underlying core model. This truth is denied in contemporary sociological culture.
Herbert Gintis, Review of An Invitation to Reflexive Sociology (December 6, 2009)