Language is a system that consists of the development, acquisition, maintenance and use of complex systems of communication, particularly the human ability to do so; and a language is any specific example of such a system.
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Henry Drummond: Language is a poor enough means of communication. I think we should use all the words we've got. Besides, there are damned few words that anybody understands!
Inherit the Wind (1960 film), Jerome Lawrence and Robert Edwin Lee