Salzburg, Austria

Innovation and Management in Tourism

Innovation und Management im Tourismus

Bachelor's
Language: GermanStudies in German
Subject area: economy and administration
Qualification: BA
Bachelor of Arts in Business, BA
6 Semester
180 ECTS
University website: www.fh-salzburg.ac.at
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Innovation
Successful innovation has consistently proved to be fluid and flexible, fast and furious — that is, passionate.
Robert Heller. ‘Business strategy: the lessons of the 'big ideas’, 30 Jun 2009, in his blog, Thinking Managers, on, management-issues.com website.
Innovation
I always stress to my clients that they have to be ready to change. You have to be prepared to make your innovation obsolete. But many companies aren’t prepared to do that.
Peter Drucker. ‘Peter’s Principles’, Context magazine, Spring, 1998.
Tourism
China is one of those vast, continental conglomerates that... I mean, if they were to start a tourist trade in China, they'd just bus people in from another province, you know what I mean? They're very self-contained.
Damon Albarn in: Scott Plagenhoef Interviews Damon Albarn and Jamie Hewlett, Pitchfork,,26 January 2009
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