Madrid, Spain

Tourism and Marketing and Communication

Bachelor's
Language: EnglishStudies in English
Subject area: physical education, tourism, services
Language: Bilingual (English /Spanish)
University website: www.nebrija.com
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Tourism
At its best tourism can provide an outstanding opportunity to increase the understanding of natural and cultural heritage, as envisaged by the World Cultural Heritage Convention while providing long term financial support to site management, local communities and tourism providers.
In: P.67
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Tourism
My writing is a combination of three elements. The first is travel: not travel like a tourist, but travel as exploration. The second is reading literature on the subject. The third is reflection.
Ryszard Kapuscinski in: Shannon Hurst Lane The Definitive Guide to Travel Writing, Lulu.com, 2007, p. 24
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