Dublin, Ireland

Marketing Innovation & Technology

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: Level 8 NFQ
Degree - Honours Bachelor (Level 8 NFQ)
University website: www.dcu.ie/
Innovation
Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Technology
Technology ("science of craft", from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia) is first robustly defined by Jacob Bigelow in 1829 as: "...principles, processes, and nomenclatures of the more conspicuous arts, particularly those which involve applications of science, and which may be considered useful, by promoting the benefit of society, together with the emolument [compensation ] of those who pursue them" .
Technology
It is the constant attempt in this country [Canada] to make fundamental science responsive to the marketplace. Because technology needs science, it is tempting to require that scientific projects be justified in terms of the worth of the technology they can be expected to generate. The effect of applying this criterion is, however, to restrict science to developed fields where the links to technology are most evident. By continually looking for a short-term payoff we disqualify the sort of science that … attempts to answer fundamental questions, and, having answered them, suggests fundamentally new approaches in the realm of applications.
John C. Polanyi, A Scientist and the World He Lives In, Speech to the Empire Club of Canada (27 Nov 1986) in C. Frank Turner and Tim Dickson (eds.), The Empire Club of Canada Speeches 1986-1987 (1987), 149-161.
Technology
There is a demon in technology. It was put there by man and man will have to exorcise it before technological civilization can achieve the eighteenth-century ideal of humane civilized life.
René Dubos, A God Within (1972), 216.
Technology
What we are finding out now is that there are not only limits to growth but also to technology and that we cannot allow technology to go on without public consent.
David Brower Skeptic (Jul-Aug 1976).
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