Leiria, Portugal

Theory of Marketing

Marketing

Bachelor's
Language: PortugueseStudies in Portuguese
Subject area: economy and administration
Qualification: politécnico
University website: www.ipleiria.pt
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Theory
A theory is a contemplative and rational type of abstract or generalizing thinking, or the results of such thinking. Depending on the context, the results might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings.
Theory
Philosophical theories or ideas, as points of view, instruments of criticism, may help us to gather up what might otherwise pass unregarded by us. “Philosophy is the microscope of thought.” The theory or idea or system which requires of us the sacrifice of any part of this experience, in consideration of some interest into which we cannot enter, or some abstract theory we have not identified with ourselves, or what is only conventional, has no real claim upon us.
Walter Pater (1873), The Renaissance, Conclusion
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
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