Coimbra, Portugal

Theory of Marketing

Marketing

Bachelor's
Language: PortugueseStudies in Portuguese
Subject area: economy and administration
Qualification: politécnico
University website: www.ipc.pt
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Theory
A theory is a contemplative and rational type of abstract or generalizing thinking, or the results of such thinking. Depending on the context, the results might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings.
Theory
The successful development of science requires a proper balance between the method of building up from observations and the method of deducing by pure reasoning from speculative assumptions...
Paul Dirac, “Physical Science and Philosophy”, Nature (1937) Vol. 139, p. 1001.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
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