Prague, Czech Republic

Marketing

Bachelor's
Language: CzechStudies in Czech
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
University website: www.vsem.cz
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
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