Communication Science, Marketing and Digital Media

Those (natural) laws cannot be circumvented by any amount of piety or cleverness, but they can be understood. Uncovering them should be the highest goal of a civilized society. Not, as we have seen, because scientists have any claim to greater intellect or virtue, but because the scientific method transcends the flaws of individual scientists. Science is the only way we have of separating the truth from ideology, or fraud, or mere foolishness.

Science has an important part to play in our everyday existence, and there is far too much neglect of science; but its intention is to supplement not to supplant the familiar outlook.

Science is the topography of ignorance.