Warsaw, Poland

Marketing and Sales

Bachelor's
Field of studies: Management
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
Studies online Studies online
  • Description:

  • pl
University website: www.vistula.edu.pl/en
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Sales
The ascetic Gotama … avoids watching dancing, singing, music and shows. He abstains from using garlands, perfumes, cosmetics, ornaments and adornments. … He refrains from running errands, from buying and selling.
Gautama Buddha, Digha Nikaya, M. Walshe, trans. (1987), Sutta 1, verse 1.10, p. 69

Contact:

Stokłosy 3 str.
02-787 Warszawa, Poland
Phone: +48 22 457 23 16
Fax: +48 22 457 23 03
Our strengths:
  • Our university is among the top 10 top private universities in Poland - 5th place in the 2014 ranking developed by Perspektywy and Rzeczpospolita
  • Vistula University is the most international university in Poland according to the ranking of universities prepared by "Perspektywy" and "Dziennik Gazety Prawna" 2014
  • AFiB Vistula is highly regarded in the business environment: it was awarded the "Best Partner in Business" title by the editors of Home&Market and the European Medal by Business Center Club for the best internship and internship program for students
  • The high level of the studies is confirmed by international accreditations: CEEMAN in the field of marketing, WACE - with regard to combining studies with internship programs, IAU - confirming the quality of teaching
  • Vistula is a well-established and the oldest brand among all private universities in Poland
  • You can choose among 15 fields of study, including 7 that are taught in English


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