Brussels, Belgium

Advertising

PUBLICITÉ

Bachelor's
Language: FrenchStudies in French
University website: www.stluc-bruxelles-esa.be
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Advertising
Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
Chuck Palahniuk, Fight Club (1996)
Advertising
"Papa, what is the moon supposed to advertise?"
Carl Sandburg, The People, Yes, 1936
Advertising
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme].
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