Tournai, Belgium

Advertising

PUBLICITÉ

Bachelor's
Language: FrenchStudies in French
University website: www.stluc-sup-tournai.be
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Advertising
By saturating the public domain with false sincerity, advertising makes genuine sincerity more difficult.
Avner Offer, The Challenge of Affluence (2006), p. 359.
Advertising
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Three Score and Ten by Stephen Leacock[specific citation needed]
Advertising
Society drives people crazy with lust and calls it advertising.
John Lahr, The Guardian 1989
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