Bespoke Tailoring

The word bespoke has evolved from a verb meaning "to speak for something" to its contemporary usage as an adjective that has changed from describing first tailor-made suits and shoes, and later, to anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an individual purchaser), and finally to a general marketing and branding concept implying exclusivity and appealing to snobbery.