Ulm, Germany

Advertising and Market Communication

Werbung und Marktkommunikation

Language: GermanStudies in German
Subject area: economy and administration
Kind of studies: full-time studies
dual studies dual studies
University website: www.hfk-bw.de
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Market (economics)
Advertising is the whip which hustles humanity up the road to the Better Mousetrap. It is the vision which reproaches man for the paucity of his desires.
E.S Turner, The Shocking History of Advertising, 1952
Underlying most arguments against the free market is a lack of belief in freedom itself.
Milton Friedman, Capitalism & Freedom (1962)
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Three Score and Ten by Stephen Leacock[specific citation needed]
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