Ulm, Germany

Advertising and Market Communication

Werbung und Marktkommunikation

Bachelor's
Language: GermanStudies in German
Subject area: economy and administration
Qualification: Bachelor
Kind of studies: full-time studies
dual studies dual studies
University website: www.hfk-bw.de
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Market
Market (economics)
Advertising
Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
Chuck Palahniuk, Fight Club (1996)
Advertising
"Papa, what is the moon supposed to advertise?"
Carl Sandburg, The People, Yes, 1936
Advertising
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme].
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