Wrocław, Poland

Political Marketing

Marketing polityczny

Bachelor's
Field of studies: Political Science
Language: PolishStudies in Polish
Subject area: social
Kind of studies: full-time studies
  • Description:

  • pl
University website: uni.wroc.pl/en/
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Contact:

50-137 Wrocław
pl. Uniwersytecki 1
tel. 71 375 22 37,
71 375 22 55,
71 375 22 84
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