Lisbon, Portugal

Theory of Marketing

Marketing

Bachelor's
Language: PortugueseStudies in Portuguese
Subject area: economy and administration
Qualification: universitário
University website: www.iscte.pt
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Theory
A theory is a contemplative and rational type of abstract or generalizing thinking, or the results of such thinking. Depending on the context, the results might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings.
Theory
If you refuse to take account of theory, then you have forgotten that practice is often an offspring of theory.
Fausto Cercignani in: Brian Morris, Simply Transcribed. Quotations from Writings by Fausto Cercignani, 2014, quote 54.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Theory
All men suppose what is called Wisdom to deal with the first causes and the principles of things; so that, as has been said before, the man of experience is thought to be wiser than the possessors of any sense-perception whatever, the artist wiser than the men of experience, the masterworker than the mechanic, and the theoretical kinds of knowledge to be more of the nature of Wisdom than the productive.
Aristotle, Metaphysics, 982a1, Complete Works, vol. 2, p. 1553
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