Geneva, Switzerland

Communication and Marketing (BBA)

Bachelor's
Language: EnglishStudies in English
Subject area: journalism and information

This Bachelor is ideal if you thrive in a creative environment and like to manage projects.

Designed by professionals, our industry-relevant curriculum gives you an in-depth understanding of marketing and of the functions of modern communication.

This program gives a solid foundation in all aspects of business. Management courses will allow you to develop a global understanding of the intricate relationships between companies, industries and services. You will also gain excellent knowledge and strong skills in marketing, public relations, sales, media, digital marketing, advertising and negotiation, to meet the challenges of this sector. You will learn how to create innovative communication and marketing strategies. You will be ready to manage the internal and external communication of a company. This dynamic degree combines academic excellence with a unique hands-on approach to expose you to real-business operations.

This BBA ideally prepares graduates for amazing careers in the communication sector such as marketing director, brand manager, advertising manager or public relations.

Our bachelor offers an innovative, employability-focused approach to studies by using current industry examples, discussions, case studies, problem-solving and group work. Courses are taught by professors with excellent academic credentials and real-business experience. The curriculum has been designed to give you real-life business skills. We have an excellent employment record.


QUICK FACTS

  • Length: 3 years

  • Triple accreditation: ACBSP, IACBE, EDUQUA

  • Study mode: full time

  • Language: courses taught in English.

  • BBA students: 50% local & 50% International, 70% speak at least 2 languages

  • 3 intakes per year in January, April, and October.


WHAT OUR ALUMNI SAY

"My experience at IFM was very fulfilling, not only with regards to the course content but also to the networking opportunities I received. Our professors were true professionals who shared their experience and knowledge with enthusiasm."
Ioana Steinmann, Communication Executive, Philip Morris International

"Studying at IFM brought me several key elements and skills that I now use in my current position. The international approach and numerous presentations we had to make during our course in IFM prepared me well for these functions. The cultural diversity that was in my class was also a great experience."
Robertson Duncan, Head of Marketing, SEG Swiss Education Group


ADMISSIONS REQUIREMENTS

  • An online application form and a 300-400 word motivation letter

  • High school diploma, Baccalaureate, A levels, Maturity or equivalent

  • If not a native English speaker, provide proof of your English proficiency
    (IELTS (6.0), TOEFL (80 ibt) or equivalent. In-house IFM / online English test)

  • A letter of reference from your school or one of your professors (if possible)

  • A non-refundable application fee of CHF/EUR 150.

  • International Students: proof of financial means to pay for the course (letter or bank statement).

  • Transfer students: IFM welcomes transfer students from accredited institutions.

University website: www.ifm.ch
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
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