This Bachelor is ideal if you thrive in a creative environment and like to manage projects.
Designed by professionals, our industry-relevant curriculum gives you an in-depth understanding of marketing and of the functions of modern communication.
This program gives a solid foundation in all aspects of business. Management courses will allow you to develop a global understanding of the intricate relationships between companies, industries and services. You will also gain excellent knowledge and strong skills in marketing, public relations, sales, media, digital marketing, advertising and negotiation, to meet the challenges of this sector. You will learn how to create innovative communication and marketing strategies. You will be ready to manage the internal and external communication of a company. This dynamic degree combines academic excellence with a unique hands-on approach to expose you to real-business operations.
This BBA ideally prepares graduates for amazing careers in the communication sector such as marketing director, brand manager, advertising manager or public relations.
Our bachelor offers an innovative, employability-focused approach to studies by using current industry examples, discussions, case studies, problem-solving and group work. Courses are taught by professors with excellent academic credentials and real-business experience. The curriculum has been designed to give you real-life business skills. We have an excellent employment record.
QUICK FACTS
Length: 3 years
Triple accreditation: ACBSP, IACBE, EDUQUA
Study mode: full time
Language: courses taught in English.
BBA students: 50% local & 50% International, 70% speak at least 2 languages
3 intakes per year in January, April, and October.
WHAT OUR ALUMNI SAY
"My experience at IFM was very fulfilling, not only with regards to the course content but also to the networking opportunities I received. Our professors were true professionals who shared their experience and knowledge with enthusiasm."
Ioana Steinmann, Communication Executive, Philip Morris International
"Studying at IFM brought me several key elements and skills that I now use in my current position. The international approach and numerous presentations we had to make during our course in IFM prepared me well for these functions. The cultural diversity that was in my class was also a great experience."
Robertson Duncan, Head of Marketing, SEG Swiss Education Group
ADMISSIONS REQUIREMENTS
An online application form and a 300-400 word motivation letter
High school diploma, Baccalaureate, A levels, Maturity or equivalent
If not a native English speaker, provide proof of your English proficiency
(IELTS (6.0), TOEFL (80 ibt) or equivalent. In-house IFM / online English test)
A letter of reference from your school or one of your professors (if possible)
A non-refundable application fee of CHF/EUR 150.
International Students: proof of financial means to pay for the course (letter or bank statement).
Transfer students: IFM welcomes transfer students from accredited institutions.