Thessaloniki, Greece

Organization, Marketing and Tourism Administration

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
University website: www.ihu.gr/en
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Tourism
David Attenborough has said that Bali is the most beautiful place in the world, but he must have been there longer than we were, and seen different bits, because most of what we saw in the couple of days we were there sorting out our travel arrangements was awful. It was just the tourist area, i.e., that part of Bali which has been made almost exactly the same as everywhere else in the world for the sake of people who have come all this way to see Bali.
Douglas Adams in: Douglas Adams, Mark Carwardine Last Chance to See, Random House Publishing Group, 21 September 2011, p. 17
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Tourism
Slow travel now rivals the fly-to-Barcelona-for-lunch culture. Advocates savour the journey, travelling by train or boat or bicycle, or even on foot, rather than crammed into an airplane. They take time to plug into the local culture instead of racing through a list of tourist traps.
Carl Honore in: The perfect time to slow down, The Guardian, 23 July 2008
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