Cambridge, United Kingdom
Marketing
Bachelor's
Language:
English
Subject area: economy and administration
Bachelor of Arts (BA)
Marketing is a popular career destination for graduates. It offers interesting, challenging and rewarding careers in the private, public and non-profit sectors. Jobs are demanding, fast-paced and the demand for creative and highly skilled marketers will continue to be high. Exciting career opportunities extend across a range of marketing job disciplines; research, data analysis, advertising and sponsorship, brand and product management, customer relationship management and digital marketing. Career entry is generally at the level of Marketing Executive, Assistant, Analyst or Assistant Product/Brand Manager.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, Dean Rader (2005), The world is a text, p. 315
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