Edinburgh, United Kingdom

International Tourism and Marketing Management

Bachelor's
Language: EnglishStudies in English
Subject area: physical education, tourism, services
Qualification: BA
Kind of studies: full-time studies
Bachelor of Arts (BA)
University website: www.napier.ac.uk
International
International mostly means something (a company, language, or organization) involving more than a single country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing Management
Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Tourism
China is one of those vast, continental conglomerates that... I mean, if they were to start a tourist trade in China, they'd just bus people in from another province, you know what I mean? They're very self-contained.
Damon Albarn in: Scott Plagenhoef Interviews Damon Albarn and Jamie Hewlett, Pitchfork,,26 January 2009
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Tourism
One of the pleas you get when you're talking to the tourist industry or the energy industry or the whoever is, 'Please, can we just have the same minister for longer than five minutes?'
David Cameron in: An interview with David Cameron, The Economist,, 31 March 2010
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