Cheltenham, United Kingdom

Photography: Editorial and Advertising

Bachelor's
Language: EnglishStudies in English
Subject area: arts
Qualification: BA
Kind of studies: full-time studies
Bachelor of Arts (BA)
University website: www.glos.ac.uk
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Editorial
An editorial, leading article (US) or leader (UK), is an article written by the senior editorial staff or publisher of a newspaper, magazine, or any other written document, often unsigned. Australian and major United States newspapers, such as The New York Times and The Boston Globe, often classify editorials under the heading "opinion".
Photography
Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.
Advertising
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Three Score and Ten by Stephen Leacock[specific citation needed]
Advertising
Society drives people crazy with lust and calls it advertising.
John Lahr, The Guardian 1989
Photography
In photography everything is so ordinary; it takes a lot of looking before you learn to see the ordinary.
David Bailey in interview in The Face December 1984
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