Canterbury, United Kingdom

Marketing / Psychology

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: BSc
Kind of studies: full-time studies, part-time studies
Bachelor of Science (BSc)
University website: www.canterbury.ac.uk
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Psychology
Psychology has a long past, but only a short history.
Herman Ebbinghaus, cited in: Edwin Boring (1929) A History of Experimental Psychology p. ix
Psychology
The Savage interrupted him. "But isn't it natural to feel there's a God?"
"You might as well ask if it's natural to do up one's trousers with zippers," said the Controller sarcastically. "You remind me of another of those old fellows called Bradley. He defined philosophy as the finding of bad reason for what one believes by instinct. As if one believed anything by instinct! One believes things because one has been conditioned to believe them. Finding bad reasons for what one believes for other bad reasons–that's philosophy. People believe in God because they've been conditioned to.
"But all the same," insisted the Savage, "it is natural to believe in God when you're alone–quite alone, in the night, thinking about death …"
"But people never are alone now," said Mustapha Mond. "We make them hate solitude; and we arrange their lives so that it's almost impossible for them ever to have it."
Aldous Huxley, Brave New World, chapter 17
Privacy Policy