Canterbury, United Kingdom

Public Relations and Media / Psychology

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: BA
Kind of studies: full-time studies, part-time studies
Bachelor of Arts (BA)
University website: www.canterbury.ac.uk
Media
Media may refer to:
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Psychology
Truly, if you want to ascertain what love there is in you or in another person, then pay attention to how he relates himself to one who is dead. If one wishes to observe a person, it is very important for the sake of the observation that one, in seeing him in a relationship, look at him alone. When one actual person relates himself to another actual person, the result is two, the relationship is constituted, and the observation of the one person alone is made difficult. In other words, the second person covers over something of the first person; moreover, the second person can have so much influence that the first one appears different from what he is. Therefore a double accounting is necessary here; the observation must keep a special account of the influence the second person has on the person who is the object under observation through his personality, his characteristics, his virtues, and his defects. If you could manage to see someone shadowboxing in dead earnest, or if you could prevail upon a dancer to dance solo the dance he customarily dances with another, you would be able to observe his motions best, better than if he were boxing with another actual person or is he were dancing with another actual person. And if, in conversation with someone, you understand the art of making yourself no one, you get to know best what resides in this person.
Soren Kierkegaard 1847 Works of Love, Hong 1995 p. 347
Psychology
Psychology has a long past, but only a short history.
Herman Ebbinghaus, cited in: Edwin Boring (1929) A History of Experimental Psychology p. ix
Psychology
The Savage interrupted him. "But isn't it natural to feel there's a God?"
"You might as well ask if it's natural to do up one's trousers with zippers," said the Controller sarcastically. "You remind me of another of those old fellows called Bradley. He defined philosophy as the finding of bad reason for what one believes by instinct. As if one believed anything by instinct! One believes things because one has been conditioned to believe them. Finding bad reasons for what one believes for other bad reasons–that's philosophy. People believe in God because they've been conditioned to.
"But all the same," insisted the Savage, "it is natural to believe in God when you're alone–quite alone, in the night, thinking about death …"
"But people never are alone now," said Mustapha Mond. "We make them hate solitude; and we arrange their lives so that it's almost impossible for them ever to have it."
Aldous Huxley, Brave New World, chapter 17
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