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Newcastle-under-Lyme, United Kingdom

Keele University

Marketing

Bachelor's

Language: English Studies in English

Subject area: economy and administration

Bachelor of Arts (BA)

The Marketing Principal course at Keele offers a unique training in the use of marketing by a range of organisations, including businesses and the non-profit or public sector organisations. It is taught from a critical perspective, encouraging you to develop independent thinking as well as a thorough knowledge of marketing theory and practice. You will learn how marketing impacts on the social as well as the economic world.

University website: www.keele.ac.uk

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

Wikiquote

Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

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