Sheffield, United Kingdom

Food Marketing Management

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: BSc
Kind of studies: full-time studies
Bachelor of Science (BSc)
University website: www.shu.ac.uk
Food
Food is any substance consumed to provide nutritional support for an organism. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing Management
Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.
Management
Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contrast, the danger is to well organized, smooth running institutions that may not recognize a building crisis. Too often, sound organizations rely on their normal modus operandi to pull them through a crisis. It might. But at what cost? And what if it does not pull them through?
Wheeler L. Baker, Crisis Management: A Model for Managers (1993), p. 6
Food
There is no love sincerer than the love of food.
George Bernard Shaw Man and Superman (1903)
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
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