Stirling, United Kingdom

Business Studies and Marketing

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Qualification: BA
Kind of studies: full-time studies
Bachelor of Arts (BA)
University website: www.stir.ac.uk
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Business Studies
Business Studies is an academic subject taught in schools and at university level in many countries. Its study combines elements of accountancy, finance, marketing, organizational studies and economics. Business Studies is a broad subject in the Social Sciences, allowing the in-depth study of a range of specialties such as accountancy, finance, organisation, human resources management and marketing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Business
[A Jew] should make Torah his principal occupation and his work his casual one. He should minimize his business pursuits and occupy himself with Torah. And he should remove fleeting pleasures from his heart, and work each day enough to maintain himself. ... The rest of the day and night, he should occupy himself with Torah.
Rema, Shulchan Arukh, Yoreh De'a, 246:21, in "Separation from the Worldly (Perishut)"
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