Dąbrowa Górnicza, Poland

Digital Marketing & Sales Management

Bachelor's
Field of studies: Management
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
  • Description:

  • pl
University website: wsb.edu.pl/en
Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Management
A company will get nowhere if all of the thinking is left to management.
Akio Morita (1987). Made in Japan, p. 149
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Sales
The ascetic Gotama … avoids watching dancing, singing, music and shows. He abstains from using garlands, perfumes, cosmetics, ornaments and adornments. … He refrains from running errands, from buying and selling.
Gautama Buddha, Digha Nikaya, M. Walshe, trans. (1987), Sutta 1, verse 1.10, p. 69

Contact:

ul. Cieplaka 1c
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